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Fashion Retailer Case Study

Campaign Performance Overview

A performance marketing dashboard showing campaign spend, purchase value, ROAS, conversions, and acquisition efficiency.

Ad Account ROAS
6.94
Conversion Value
₹7,812,933.35
Cost Efficiency
Optimized
Campaign Performance Overview

THE CHALLENGE

Scaling Bottlenecks & Ad Fatigue

Scaling account-level daily budget limits without experiencing performance degradation or ROAS drops.

THE STRATEGY

  • Structured ad account into clean top-of-funnel testing sets and retargeting sets.
  • Maintained strict bid controls to optimize cost per purchase.
  • Rotated catalog templates to prevent creative ad fatigue.

THE EXECUTION

CREATIVE

Created catalog overlays highlighting dynamic pricing and discount features.

MEDIA BUYING

Scaled high-performing campaign sets up to 6.94 ROAS benchmarks.

CRO & LANDERS

Added quick-add-to-cart buttons directly on collection grids.

RETENTION

Re-engaged past purchasers with automatic cross-sell catalogs.

CAMPAIGN PERFORMANCE

Performance Marketing Showcase

A snapshot illustrating ad creative response, engagement indices, and performance distribution.

Campaign performance analytics dashboard
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Client Verdict

"SparkMedia delivers direct results with absolute clarity. They operate as a true extension of our growth team."

Fashion Retailer Growth Partner

Let's build something that grows.

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