How SparkMedia helped generate ₹3.1Cr in sales for ZAZU
Unlocking scaling bottlenecks through high-velocity creative testing and performance marketing alignment.
THE CHALLENGE
Scaling Bottlenecks & Ad Fatigue
Scaling sales profitably while maintaining a healthy ROAS target. The brand needed creative tailoring according to their specific requirements and expectations.
THE STRATEGY
- Aligned account structure to target desired ROAS with dedicated ad sets.
- Tailored creative assets to fit the brand's aesthetic and product expectations.
- Analyzed customer behavior data to continuously optimize the acquisition funnel.
THE EXECUTION
Produced high-velocity ad concepts aligned directly with ZAZU's product catalogue and aesthetics.
Restructured campaign layout for focused scaling on high-performing segments.
Analyzed funnel metrics to improve lander engagement and reduce drop-offs.
Implemented email and SMS automation sequences to capture repeat purchases.
Client Verdict
"The team is diligent, hardworking, and understands the brand. Campaigns are tailored according to expectations with a focus on desired ROAS."
Let's build something that grows.
Whether you're trying to scale acquisition, improve creative performance or build a stronger growth system, let's find the next opportunity together.